Environmental Marketing (BUS 237)
Term: Academic Year 2016-17 - Fall
Schedule
Tue-Thu, 9:00 AM - 10:20 AM (9/7/2016 - 12/16/2016) Location: MAIN WHELR 409
Description
This course introduces general principles of marketing within the context of environmentally focused organizations. Students learn to develop integrated marketing plans that are targeted at enhancing an organization's market effectiveness through environmentally responsive marketing mix.