Environmental Marketing (BUS 237)
Term: Academic Year 2017-18 - Spring
Schedule
Mon-Tue-Wed-Thu, 9:00 AM - 11:20 AM (4/30/2018 - 5/25/2018) Location: MAIN WHELR 210
Description
This course introduces general principles of marketing within the context of environmentally focused organizations. Students learn to develop integrated marketing plans that are targeted at enhancing an organization's market effectiveness through environmentally responsive marketing mix.